Samsung 5G World

#WhateverNext

Samsung UK

Cheil

End Client

Samsung UK

Agency

Cheil

Role

Lead Motion Designer, Animation Director

Ended Up

Social, Web + DOOH

I was brought on board to direct the animation of Tom Widdrington's awesome isometric illustrations for Samsung's brand new podcast series "Whatever Next?".

Being a fan of E-boy & pixel art, it was so much fun bringing to life all of the tiny, little scenes that are happening within the overall environment. Every time you look watch the loop, you see something new!

I really enjoyed being able to flex some Cinema 4D muscles for some of the elements too- (5G Van, UFO, Windmills & Skateboarders).

It was also an awesome challenge to make them seamlessly loop and be able to modular so they can be dropped into other districts and use cases (Digital Out of Home, Social etc).

You can see more of the work & listen to the podcast here.