International Women's Day 2021

#BeTrueToYou

Samsung

BMB

End Client

Samsung

Agency

BMB

Role

Lead Animator, Music Supervisor

Ended Up

Social, DOOH

I had the absolute pleasure of bringing three beautiful pieces of artwork to life in this campaign for International Women's Day 2021.

Samsung asked their female employees to share their own personal stories of female empowerment. The employees were then paired up with three talented female artists (Bårbara Malagoli, Ruby TaylorMaria-Ines Gul) who illustrated the stories in their own unique styles. The work was shared on social media and displayed on the domination screen at London's Piccadilly Circus.