I was asked by the amazing CPB creative team to create 6 second looping videos for their website and social content to promote their AW25 Holiday Collection, "Dreams Express Collection".
The loops were created using existing elements that featured in the main campaign film. It was my job to take all of the separate assets and combine them into looping vignettes, bringing to life the beautiful illustrations by the talented, Stéphane Kiehl. Some of the animals were already animated by the team at In Finé, so I had the pleasure of working on the whale and dragon for the Asia market.
I think my favourite thing to add life to were the flowers. How they move in the breeze of outer-space & how they interact with some of the animal characters. Adding that sheen to the gold elements of the luxury packaging was something the proect definitely needed to have too.
You can view the animations in place on the Clé de Peau Beauté website.