Earth Day 2020


Cylndr / Cheil

Motion Design, Animation Director, Design, Social Media


I was lead motion designer on this great Earth Day Social Media campaign. Samsung's new TV boxes are printed with a grid of dots that act as cutting/folding guides. The consumer can download instructions from Samsung's website, allowing the box to be recycled into a handy piece of furniture.

I had the privilege of working on this project through the beginning pitch stage, right through to online production designing thumbnails & creating both 4x5 grid posts and 9x16 stories for Instagram.